ADVERTISING

Scope

See the person

Agency: Leo Burnett

Description

Not-for-profit organisation Scope and Leo Burnett Melbourne teamed up with Aussie rock band Rudely Interrupted to help people 'see the person, not the disability'. Rudely Interrupted are the ultimate proof of this message, as 5 out of the 6 band members live with physical and/or intellectual disabilites. The music video encourages people to see the bands musical talent, and not the disability.

This professional campaign titled 'See the person' was published in Australia in May, 2010. It was created for the brand: Scope, by ad agency: Leo Burnett. This Film medium campaign is related to the Public Interest, NGO industry and contains 1 media asset. It was submitted almost 12 years ago.

Credits

Advertising Agency: Leo Burnett Melbourne, Australia
Executive Creative Director: Jason Williams
Copywriter: Andrew Woodhead
Copywriter: Ellen Bullen
Art Director: James Orr
Director: Tov Belling

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