Secure Freeze

Agency: BETC Paris


Security incidents happen and can FREEZE your business, it’s just a fact, but with Cisco tech, you can rest easy. This is the premise of the new campaign Cisco has developed in a collaboration with BETC, the acclaimed global French agency.

In a gracious and refreshing choreography, the campaign depicts how Cisco cyber-security solutions empower IT managers to respond to cyber threats in an instant, as if the danger was frozen in time and contained in a blink of an eye.

The new ad and creative will roll out on-air, online and in major airports, focused on broadening awareness of Cisco in security. Understanding by 2025, 75% of the company’s workforce and potential buyers be millennials and Gen Z, there’s a heavy emphasis on audio as a distinct brand language.

This professional campaign titled 'Secure Freeze' was published in United States in November, 2022. It was created for the brand: Cisco, by ad agency: BETC Paris. This Film medium campaign is related to the Electronics, Technology industry and contains 1 media asset. It was submitted 6 months ago.


Brand: Cisco
Brand Managers: Carrie Palin, Michele Janes, Dennis Lim, Patti Cocciolo, Tenny Pearson, Holly Couden, Emily Vicente
Ad Agency: BETC Paris
Agency Managers: Bertille Toledano, Guillaume Espinet, Annabelle Beugnet, Guewel Essioux, Elea Benoit
Chief Creative Officer: Remi Babinet
Creative Director: Jerome Galinha
Art Director: Thomas Defert
Copywriter: Olivier Mille
Strategic Planning: Sebastien Houdusse
Traffic Coordinator: Celia Chiarott-Dafi
Agency Producer: David Green
Director: Thierry Poiraud
DOP: Mathias Boucard
Production Company: Division
Producer: Charlotte Lepot
Sound Company: GUM
Line Producer: Aurelia Lafaye
Production Designer: Alex Vivet
Stylist: Liate Cohen
Steadycam Operator: Aymeric Colas
Focus Puller: Lara Perrote
Production Coordinator: Amelie Zibi
Post-Production Company: FIRM
Editors: Benjamin Weill, Elodie Fouqueau
Color Grading: Arthur Paux


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