SeaVees Presents The Legend Series - Reynolds Renny Yater
To kick off The Legend Series celebration, SeaVees partnered with renowned surfboard shaper, Reynolds “Renny” Yater. In the summer of 1964, the same year SeaVees was originally founded, Yater honed his talent to carve out the original Yater Spoon. The Spoon was the thinnest, lightest and most maneuverable longboard of its time. The shape remains the board of choice among many long-boarders today, solidifying Yater’s status as a surf icon. To honor the dual 50th anniversaries and Colon Cancer Awareness Month, Yater shaped a custom Spoon for SeaVees that will be available on auction from March 16th to 26th. All proceeds from the auction, as well as 10% from all sales of the 08/63 Hermosa Plimsoll Standards (seavees.com/products/08-slash-63-hermosa-plimsoll/natural), will be donated to Colon Cancer research at the Cancer Center of Santa Barbara. Colon cancer is the second leading cause of cancer deaths in the United States, but as many as 80% of these deaths could be prevented through regular screening in those age 50 or older. To help raise awareness about colon cancer and screening for the disease, the Cancer Center of Santa Barbara with Sansum Clinic has worked since 2000 to raise widespread awareness of colon cancer prevention and the importance of early detection.
This professional campaign titled 'SeaVees Presents The Legend Series - Reynolds Renny Yater' was published in United States in March, 2014. It was created for the brand: SeaVees, . This Digital medium campaign is related to the Fashion industry and contains 1 media asset. It was submitted over 9 years ago.
Production / Design / Animation Company: Stardust Content Division
Creative Director Director / Co-Owner: Seth Epstein
Managing Director / Co-Owner: Dexton Deboree
Producer: Mallory Reulman
Editors: Theodore Neckar, Jacob Moss