Search for the real Trix Rabbit

Agency: McCann


General Mills is issuing a casting call for real rabbit versions of its 57 year-old Trix Rabbit mascot to communicate a real life commitment to removing artificial flavors and colors from artificial sources from its cereals. The winning rabbit will be featured on its own commemorative, limited-run Trix box in the rabbit’s hometown.

This professional campaign titled 'Search for the real Trix Rabbit' was published in United States in October, 2015. It was created for the brand: Trix, by ad agency: McCann. This Digital medium campaign is related to the Confectionery, Snacks industry and contains 1 media asset. It was submitted about 8 years ago.


Advertising Agency: McCann, New York, USA
Executive creative directors: James Dawson-Hollis, Bill Wright
Associate creative director: Jared Isle
Art director: Jesse Yowell
Copywriter: Andrew Siegel
Chief production officer: Nathy Aviram
Senior producer: Cindi Blondell
Account group: Amber Greenwalt, Britta Larson, Ben Blaska
Talent specialist: Christie Wenzel
Business manager: Brent Larson
Production company: Humongous Productions
Director: Josh Miller
Edit / Finishing: WAX
Editor: Jason Sager
Lead artist: Mike Grosshandler
Site build: Visual Goodness
Composer: Jon Whitehouse/Kinsey Whitehouse, London
Mix studio: Plush
Engineer: Rob Fielack
VO Casting: Judy Keller


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