Share Our Strength

Scraped plate

Agency: Miami Ad School


Capitalizing on the guilt people feel about wasting food, Scraped Plate offers a solution: feed the hungry your leftovers with the push of a button. According to, by activating Scraped Plate’s mobile app, a professional driver will arrive at your location to scrape the food off your plate to give to the hungry.
When website viewers click to download the app, they land on a page that reveals the service is a satire. While food rescue services that donate food to those in need are an important part of the emergency food network, leftovers scraped from a used dinner plate is not an actual solution to hunger. Rather than donate their scraps, consumers are asked instead to demand actions from America’s leaders that can solve hunger.
“Scraping your plate won’t really help end hunger for kids in America, but taking action will,” it tells them. “Call Congress and tell lawmakers to pass a strong Child Nutrition Reauthorization bill today. Hungry kids can’t wait.”

This professional campaign titled 'Scraped plate' was published in United States in February, 2016. It was created for the brand: Share Our Strength, by ad agency: Miami Ad School. This Digital medium campaign is related to the Public Interest, NGO industry and contains 1 media asset. It was submitted over 7 years ago.


Idea: Brad Clymer, Caitlin Condon / Miami Ad School


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