Road Traffic Safety Department Latvia
We put small scooters in the customers' way along with tag-line "Scooter: small and vulnerable". Either the customer noticed the toy in his way and got the message or accidentally crushed the toy, thus getting even more direct experience.
This professional campaign titled 'Scooter' was published in Latvia in May, 2013. It was created for the brand: Road Traffic Safety Department Latvia, by ad agency: !Mooz. This Ambient medium campaign is related to the Public Interest, NGO industry and contains 1 media asset. It was submitted over 9 years ago.
Advertising Agency: !MOOZ, Riga, Latvia
Creative Director: Eriks Stendzenieks
Art Director: Pēteris Lidaka
Account Director: Didzis Paeglis