The commercial titled, "Science of Clean: 10 Dimensions," features Persil detergent's stain-fighting superhero, "The Professional," played by Peter Hermann, along with the renowned scientist and television personality, Bill Nye. In the 30-second ad, Bill Nye's top secret lab experiment goes awry and "The Professional" steps in to save the day – and Bill's lab coat – with Persil detergent's new and improved PRO10 formula. It plays off of the brand's passion for delivering premium stain-fighting performance while poking fun at the fact that sometimes, even the most brilliant thinkers need a little help when it comes to stubborn stains.
This professional campaign titled 'Science of Clean: 10 Dimensions with Bill Nye' was published in United States in February, 2017. It was created for the brand: Persil, by ad agency: TBWA. This Film medium campaign is related to the House, Garden industry and contains 1 media asset. It was submitted about 6 years ago.
Advertising Agency: TBWA\Chiat\Day, USA