ADVERTISING

Givago

SCENTING THE SCENE

Agency: Marope

Givago has six perfume collections, each one has a persona of its own, segmented to a specific age range to make it extra special. They as well have a full range of breathtaking bakhoors and various wireless diffusers.

From the neat bottle designs and to the fragrances themselves, everything about this collection is extremely luxurious and opulent.

The fragrances of this collection are suitable for daily use to feel refreshed all day long and fit for all age ranges.

This collection features four different perfumes, each has its own unique feel and suitable for a specific type of occasion.

From a perfume suitable for a formal event, to another that fits for daily use, each perfume of this collection has a singularity of its own and gets you in different feels for you to pick your favorite.

A blend of various ingredients that transfers you to another world of sophistication from how breathtaking each perfume is.

This collection is dedicated for the youth, especially teenagers, each color and fragrance reflects a feel or a vivid dream that each girl fantasizes about.

Niche: We exploited the lines in bottles design to create simple modern designs with smooth lines to reflect the luxury of scents.

Niche

Niche

GV Family: The designs we created for each bottle are inspired by the names and feels of each perfume, creating a sensory experience that engages the target audience.

GV Family

L’Audace: we created designs that evoke the mood of each perfume, and also reflects the luxuriousness of ocassions where each scent can be worn.

Savoir Faire: We showcased the details of each bottle in different backgrounds that complemented the feels of each fragrance.

Teenagers: we went for vibrant vivid colors that match the vivid dreams and souls of the youth.

Teenagers

Teenagers

Teenagers

Description

Conveying a message that Givago fragrances are designed to scent the scenes of your life, creating lasting memories of people, places, and occasions.

This professional campaign titled 'SCENTING THE SCENE' was published in Egypt in July, 2023. It was created for the brand: Givago, by ad agency: Marope. This Digital medium campaign is related to the Beauty industry and contains 21 media assets. It was submitted 6 months ago by Marope Agency.

Credits

Agency: Marope Advertising Agency, Riyadh, Saudi Arabia

Art Direction :
Mohamed Amr Mahfouz

Designers :
Senior Graphic Designer : Yomn Ibrahim
Senior Graphic Designer : Shady Shaker

Social Media Specialist : Abrar Sorour

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