Description
Torchy's Tacos is a taco restaurant that was started in Austin, Texas around fifteen years ago. The goal of this campaign is to make the connection between Torchy's devil-ish identity and how it may entice consumers to come in around Halloween time. Torchy's Tacos is loved by many in the south and its queso is practically an essential. The copy is a turn on the brand's phrase "Damn. Good.," to "Scary Good.", in light of the Halloween and devil-ish nature of our campaign.
Credits
Agency/School: Southern Methodist University
Art and Copy: Caroline Davis and Kaitlyn Blan
Professor: Mark Allen
This student campaign titled 'Scary Good' was published in United States in December, 2022. It was created for the brand: Torchy's Tacos, by ad school: Southern Methodist University. This Content, Design, and Print media campaign is related to the Alcoholic Drinks and Food industries and contains 2 media assets. It was submitted over 2 years ago.
Credits
Agency/School: Southern Methodist University
Art and Copy: Caroline Davis and Kaitlyn Blan
Professor: Mark Allen
