Scary Fast

Agencies: Wieden+Kennedy Sonic Union


With classic horror themes and an undeniable eerie approach, Ford announces the launch of their first ever F-150 Raptor R pickup truck in “Scary Fast.” Directed by horror filmmaker Lauren Sick in collaboration with Wieden+Kennedy, the short film is set in the middle of the desert where a driver escapes the terrors of the night while dodging creepy creatures, wolves and sinister-looking characters. With an exceptional sound design palette from HenryBoy, Sonic Union provided a mix that lent the perfect hair-raising sound-scape for a highly ominous and thrilling atmosphere.

This professional campaign titled 'Scary Fast' was published in United States in August, 2022. It was created for the brand: Ford, by ad agencies: Sonic Union and Wieden+Kennedy. This Film medium campaign is related to the Automotive industry and contains 1 media asset. It was submitted over 1 year ago.


Client: Ford

Agency: Wieden+Kennedy
Group Creative Director: Eric Helin
Art Director: Alex McClelland
Copywriter: Jake Thompson
Creative Director: Stuart Jennings
Executive Creative Director: Karl Lieberman
Executive Producer: Jessica Griffeth
HP: Nick Setounski
Senior Producer: Alexander Kramer
Editor: Matt Burke Joint Editorial (In-house Wieden+Kennedy)
Executive Producer: Michelle Carman Joint Editorial (In-house Wieden+Kennedy)

Production Company: Greenpoint Pictures
Director: Lauren Sick
DP: Logan Triplett
Executive Producer: Tatiana Rudzinski
Head of Production: Karen Berkowitz

Edit Company: Rock Paper Scissors
Editor: Aaron Tompkins
Editor: Akiko Iwakawa-Grieve
Managing Director: Eve Kornblum
Producer: Justin Kumpata
Post Producer: Shayna Rubin

Audio Post: Sonic Union
Audio Mixer: Steve Rosen + Julienne Guffain
Audio Producer: Justine Cortale

Sound Design: HenryBoy
Sound Designer: Bill Chesley

VFX: The Mill/Los Angeles
Creative Director: Jimmy Bullard / (VFX Supervisor)
VFX Supervisor: James Allen / (VFX Supervisor)
Producer: Ed Rilli

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