ADVERTISING

Corona Hard Seltzer Limonada

Say ‘Hola’ to Corona Hard Seltzer Limonada!

Agency: MullenLowe Group

Description

To celebrate the launch of Corona Hard Seltzer Limonada, the brand brought its signature Mexican flavor to the Las Vegas Strip where people were asked to order a Corona Hard Seltzer Limonada - en español. Using an interactive, voice-activated vending machine, the brand tested consumers’ Spanish skills by asking them to say- “Dame una Corona Hard Seltzer Limonada, por favor.” Those who got it right received a free sample of the new product, and those who missed the mark were given a free one-month subscription of Duolingo Plus to practice their Spanish for the next time they want to order a Limonada.

This professional campaign titled 'Say ‘Hola’ to Corona Hard Seltzer Limonada!' was published in United States in July, 2021. It was created for the brand: Corona Hard Seltzer Limonada, by ad agency: MullenLowe Group. This Ambient medium campaign is related to the Alcoholic Drinks industry and contains 1 media asset. It was submitted 11 months ago by Associate Creative Director: Marcelo Maciel of MullenLowe US.

Credits

Advertising Agency: MullenLowe - LA, Los Angeles, United States of America
Production: Own The Light
Production: Grafico
Executive Creative Director: Carlos Alija
Executive Creative Director: Laura Sampedro
Creative Director: Patrick Simkins
Associate Creative Director: Marcelo Maciel
Associate Creative Director: Renato Barreto
Executive Producer: Ian Midura
Post Supervisor: Dima Kovalchuk
Dp: Dennis Mulyar
Editor: Christian Acosta
Editor: Leo Akagi
Director Of Business Affairs: Davina Turnbull
Technical Director: Blaze Sanders
Senior Brand Strategist: Sheida Karami
Account Director: Chris Pereira
Director Of PR: Erica Samadani
Account Director PR: Francisco Aguirre
Vp Pr: Kayla Gorski
Creative Director: Spencer Koon
Executive Producer: Youssef Hanine
Music: Captain Qubz / Cuban Nights

ADVERTISING

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