ADVERTISING

Gotham

Say High

Description

Gotham, New York City’s premier cannabis concept store, wants NYC to “Say High" with a new marketing campaign hitting streets on November 6 and rolling out throughout the month. Gotham is at the forefront of redefining the cannabis consumer experience. For their first editorial campaign, founder and CEO of Gotham Joanne Wilson tapped up-and-coming photographer Eddie Salinas to shoot iconic locations surrounding their flagship store on 3rd and Bowery.

"We wanted to capture NYC with a fresh perspective and transcend the boundaries of traditional cannabis culture,” said Wilson. “Gotham is the intersection where Culture meets Cannabis and Eddie’s unjaded approach was the mindset we needed to create something new and fresh.”

Taking inspiration from the phrase that greets every Gotham visitor, “Say High” and Gotham’s viral series “Hi, I’m High”, the campaign was developed and executed by Gotham’s in-house creative team, led by award winning creative director and cannabis marketing veteran, Geraldine Hessler. The campaign features local NYC influencers including: Marie Faustin, Adrian Torres, Amber Strickland, Frankie Horne, Gissell Diaz, Quincy Shelton, Michael Jenkins, Katrina Parubleva, and Emily Yamaguchi.

Starting November 6, Gotham's "Say High" OOH campaign will take over the city, including street and subway posters and digital kiosks. In addition to the OOH campaign, Gotham will collaborate with local artists and influencers within the cannabis community to share reels, stories and shoppable carousels on social.

Gotham's commitment to providing a premium cannabis experience is evident in their unique selection of curated cannabis and lifestyle products and exceptional customer service. It reflects the brand’s dedication to showcasing Gotham as more than just a cannabis store and positions the brand as a cultural hub that fosters creativity, community, and education, all under one roof.

This professional campaign titled 'Say High' was published in United States in November, 2023. It was created for the brand: Gotham, . This Integrated, OOH Outdoor, and Print media campaign is related to the Cannabis industry and contains 8 media assets. It was submitted 5 months ago.

Credits

Brand: Gotham
Campaign Title: Say High
Director of Photography: Eddie Salinas
Creative Director: Geraldine Hessler
Creative Team: Alexandra O’Daly, Natalia Henri
Stylist: Bruce Estevez
Models: Marie Faustin, Adrian Torres, Amber Strickland, Frankie Horne, Gissell Diaz, Quincy Shelton, Michael Jenkins, Katrina Parubleva, Emily Yamaguch

ADVERTISING

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