Looking to take a savvier approach to your drinking? You can learn a thing or two from The Savvy Man, a new brand spokesperson for award-winning E & J Gallo Winery brand Black Box Wines played by Adam Scott, who stars in the critically acclaimed Apple + Series, Severance. as well as series such as Parks and Recreation and Big Little Lies. The premium boxed wine brand has teamed up with independent creative agency Red Tettemer O’Connell + Partners (RTO+P) to debut a new campaign. Always at the ready, Black Box Wines offers award winning wines for 40% less – and we’re talking over 100 gold medals for excellence.
The debut spot, “Savvy Moves,” introduces The Savvy Man. Ensconced in a luxurious den, he slides down a library ladder to show off his large, premium collection of award-winning Black Box Wines, convincing drinkers to “come over to the savvy side.” The campaign will run nationally across OTT, including Roku, Disney+, and YouTube. A second spot, “Savvy Gathering,” will roll out in the coming weeks. This campaign marks RTO+P’s first for Black Box Wines since beginning work with E & J Gallo Winery last fall – and the debut of Black Box Wines’ first-ever brand spokesperson.
This professional campaign titled 'Savvy Moves' was published in United States in March, 2022. It was created for the brand: E & J Gallo Winery, by ad agency: RTO+P. This Film medium campaign is related to the Alcoholic Drinks industry and contains 1 media asset. It was submitted over 1 year ago.
Co-Chief Creative Officers: Steve Red, Steve O’Connell
Executive Creative Director: Todd Taylor
Account Executive(s): Carla Mote, Susan Fortin Baraczek
Photography: Mad Active Productions
EP: Michael McClellan
Photographer: Ian Spainer
Production Company: brother
Director: Ted Melfi
Director of Photography: Danny Moder
Executive Producer: Rich Carter
Line Producer: Magdalena Martinez
Editing House: RTO+P
Editor: Chip Schofield
Film Producer: Hope Krosskove
Music House: Milkboy
Media Agency: UM