E & J Gallo Winery

Savvy Moves

Agency: RTO+P


Looking to take a savvier approach to your drinking? You can learn a thing or two from The Savvy Man, a new brand spokesperson for award-winning E & J Gallo Winery brand Black Box Wines played by Adam Scott, who stars in the critically acclaimed Apple + Series, Severance. as well as series such as Parks and Recreation and Big Little Lies. The premium boxed wine brand has teamed up with independent creative agency Red Tettemer O’Connell + Partners (RTO+P) to debut a new campaign. Always at the ready, Black Box Wines offers award winning wines for 40% less – and we’re talking over 100 gold medals for excellence.
The debut spot, “Savvy Moves,” introduces The Savvy Man. Ensconced in a luxurious den, he slides down a library ladder to show off his large, premium collection of award-winning Black Box Wines, convincing drinkers to “come over to the savvy side.” The campaign will run nationally across OTT, including Roku, Disney+, and YouTube. A second spot, “Savvy Gathering,” will roll out in the coming weeks. This campaign marks RTO+P’s first for Black Box Wines since beginning work with E & J Gallo Winery last fall – and the debut of Black Box Wines’ first-ever brand spokesperson.

This professional campaign titled 'Savvy Moves' was published in United States in March, 2022. It was created for the brand: E & J Gallo Winery, by ad agency: RTO+P. This Film medium campaign is related to the Alcoholic Drinks industry and contains 1 media asset. It was submitted about 2 years ago.


Agency: RTO+P
Co-Chief Creative Officers: Steve Red, Steve O’Connell
Executive Creative Director: Todd Taylor
Account Executive(s): Carla Mote, Susan Fortin Baraczek
Photography: Mad Active Productions
EP: Michael McClellan
Photographer: Ian Spainer
Production Company: brother
Director: Ted Melfi
Director of Photography: Danny Moder
Executive Producer: Rich Carter
Line Producer: Magdalena Martinez
Editing House: RTO+P
Editor: Chip Schofield
Film Producer: Hope Krosskove
Music House: Milkboy
Media Agency: UM

Grayscale Inves...


Sign up for our newsletter

Don't miss out. Receive our free weekly newsletter to learn about the best creative work from all around the globe. We're keeping your email safe and confidential.