An awareness campaign to urge people to do their bit to save the world’s most decisive resource – soil.
Soil and land are finite resources. While most other resources get replenished from time to time, the amount of soil in the world is only seeing a rapid decline. At this rate we are staring at famines and hectares of land turning into deserts in a not so distant future. But how do we make the world aware of this uncomfortable reality?
An uncomfortable reality needs uncomfortable truths to be called out for it to be noticed. We have used provocation as an approach to ruffle the readers and make them aware of the grave reality.
This professional campaign titled '#SaveSoil' was published in India in June, 2022. It was created for the brand: IAA, by ad agency: Madison BMB. This Print medium campaign is related to the Media and Public Interest industries and contains 3 media assets. It was submitted over 1 year ago by Creative Director : Rohan Joseph of Madison BMB.
Senior Creative Director (Copy): Rohan Joseph
Senior Creative Director (Art): Vallabh Yeolekar
CCO and CEO: Raj Nair