BlueMotion is Volkswagen’s more environmentally-sensitive range. For the print campaign, we asked our client to put their money where their mouth is, by donating part of their very expensive advertising space to small, eco-focused non-profit organizations who really needed the exposure. The non-profits benefited from getting their message out there, and BlueMotion proved itself as a brand that doesn't just talk, but takes action.
This professional campaign titled 'Save the Vaal Environment, Harvest of Hope, Mveledzo Comm...' was published in South Africa in October, 2010. It was created for the brand: Volkswagen, by ad agency: Ogilvy. This Print medium campaign is related to the Automotive industry and contains 4 media assets. It was submitted over 11 years ago.
Advertising Agency: Ogilvy, Cape Town, South Africa
Creative Director: Chris Gotz
Art Director: Prabashan G. Pather
Copywriter: Sanjiv Mistry
Account Management: Lauren Baker, Jason Yankelowitz, Greg Tebbutt