Save the Sleeve

Agency: FCB Inferno


We’ve all done it, sneezed into our sleeves, wiped snot onto our trousers, blown our nose into our curtains (ok maybe not that one).

That’s why FCB Inferno are launching a new ‘Save the Sleeve’ campaign for Kleenex Balsam tissues, which will run on TV, VOD, social, digital and OOH.

Kleenex research shows that although we’re rationally aware we need tissues, lack of preparation means we often reach for inferior substitutes in our moments of need. ‘Save the Sleeve’ turns the spotlight on all these many, many things that we use instead of Kleenex. From the toddler who rubs his nose in his mum’s hair when she isn’t looking, to the teenager who uses his trousers and the student who uses her scarf to catch a sneeze.

The tongue-in cheek campaign encourages consumers to ‘Grab a Kleenex’ instead of anything else, because only a Kleenex will do when someone needs a tissue.

This professional campaign titled 'Save the Sleeve' was published in United States in February, 2023. It was created for the brand: Kleenex, by ad agency: FCB Inferno. This Integrated medium campaign is related to the Household Products industry and contains 2 media assets. It was submitted 7 months ago.


Creative Directors: Ben Usher & Rob Farren
Art Director: Rob Farren
Copywriters: Ben Usher, Jonathan Thake
Account Director: Kirsten Barnes
Agency Producer: Biba Thomas
Director: Alex Dunning @Flipt
Editor: Simon Eustace

Post-production: Cheat
Sound Design: James Everett, Number 8
DOP: Luke Scully
Photographer: Juanita Richards
Music: Soho Music

FCB Inferno (Agency):
Chief Creative Officer: Owen Lee
Strategist: Lucie Newlan
Account Managers: Kat Sarantopoulos, Kylie O’Brien

Kimberly-Clark (Client):
Marketing Director UK & Ireland: Matt Stone
Head of Consumer Engagement: Emma Drew
Senior Marketing Manager: Stephanie Madrell
Content & Media Brand Manager: Jessica Gosling
Head of Performance Marketing: Christof Baer
Brand Manager: Lauren Taylor


Sign up for our newsletter

Don't miss out. Receive our free weekly newsletter to learn about the best creative work from all around the globe. We're keeping your email safe and confidential.