People are more likely to change their habits when there are rewards or benefits involved. This series of print ads is visualizing the personal advantages while communicating the environmental impacts of saving plastic.
This student campaign titled 'Save Plastic' was published in Germany in December, 2017. It was created for the brand: SodaStream, by ad school: Miami Ad School. This OOH Outdoor medium campaign is related to the Soft Drinks industry and contains 1 media asset. It was submitted almost 6 years ago.
Advertising School: Miami Ad School, Berlin, Germany
Creative Directors / Art Directors / Copywriters: Hạ Đoàn, Alexandra Erber