Save paper application

Agency: DDB


Printing out e-mails is a needless waste of paper. An application was installed on all DDB computers. It turns the mouse-pointer into a little motor saw icon accompanied by the appropriate sound, each time the user presses the ‘print’ button. At the same time a small description field pops up and shows the message: ‘Save paper, save trees. Please do not print out this e-mail. Thank you!’ If the user presses ‘OK’ for printing, he will hear the sound of shivering wood and a falling tree. If the user presses cancel’, the saw stopped and he heard birds singing.

This professional campaign titled 'Save paper application' was published in Germany in January, 2010. It was created for the brand: DDB, by ad agency: DDB. This Ambient medium campaign is related to the Agency Self-Promo industry and contains 1 media asset. It was submitted over 14 years ago.


Advertising Agency: DDB Berlin, Germany

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