Description
Brief: To create awareness for using Rako condoms by reaching active young people at the places they are most likely to visit when starting and finishing party nights.
Concept: Many of them visit fast-food restaurants where they often eat kebab packed in the well-known foil which protects clothes from having unwanted sauce-drops on them. So this foil secures protection for everyone to enjoy the pleasure of eating a kebab. And it is a coincidence that Rako condoms have the same function: securing safe sex for people - with no dripping.
Implementation: We took advantage of this similarity in the communication of Rako condoms and we used this unconventional channel of ambient communication. With this the access of concerned young target group is guaranteed just because almost each of them have taken delight in enjoying the pleasures... of eating a kebab.
This professional campaign titled 'Sauce' was published in Hungary in February, 2010. It was created for the brand: Rako Condoms, by ad agency: Insomnia. This Ambient medium campaign is related to the Health industry and contains 1 media asset. It was submitted over 14 years ago.
Credits
Advertising Agency: Insomnia Advertising Agency, Hungary
Creative Director: Balazs Bota
Art Director: Daniel de la Torre
Copywriter: Gergely Peter
Illustrator: Ferenc Toth
Photographer: Ferenc Toth