Dietz & Watson

SandWitch Sisters

Agency: RTO+P


Did someone say, “Trick or Treat”? It’s no trick, but definitely a treat that Dietz & Watson, with over 80 years of history as a purveyor of premium meats & cheeses, is back for more fun this Halloween season, ready to top the fabulous success of last year’s The Gabaghoul. This year, a captivating trio of witches will combine their powers to portray the "SandWitch Sisters.”

Forget sucking out the souls of children, like the Sanderson Sisters. For this fierce trio it’s all about roast beef stacked high. Or honey baked ham and melted cheddar on a brioche. Or an Italian hoagie layered just right. If it’s a sandwich… It's their obsession.

Developed by Red Tettemer O’Connell + Partners (RTO+P), the SandWitch Sisters are taking their vibe to your favorite social media platforms to share their favorite sandwiches, tips and recipes. They may be witches, but it’s all love with a side of spicy mustard.

Who are the iconic SandWitch Sisters, you ask? The spirited sisters are played by Jaida Essence Hall, Kahmora Hall and DeJa Skye who are all former (& feisty) contestants of RuPaul’s Drag Race. Kahmora is also one of the drag stars in Hocus Pocus 2, which premiered on September 30th.

The campaign launches nationally online today, October 5th, with paid social. It features 4 videos that will run across paid social including TikTok and Snapchat plus behind the scenes content we’ll release along with a ‘reaction’ video users can duet on TikTok.

This professional campaign titled 'SandWitch Sisters' was published in United States in October, 2022. It was created for the brand: Dietz & Watson, by ad agency: RTO+P. This Integrated medium campaign is related to the Food industry and contains 4 media assets. It was submitted over 1 year ago.


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