This is one good idea. And just one ad. Not a campaign. I'm so happy to see that JWT Paris managed to fight off the big and scary cookie cutter monster and didn't do an LA and Monaco version of this ad with different dudes standing on the side of the road.
This professional campaign titled 'San Diego' was published on July 01, 2006. It was created for the brand: Mazda, by ad agency: JWT. This Print medium campaign is related to the Automotive industry and contains 1 media asset. It was submitted about 17 years ago.
Advertising Agency: JWT, Paris, France
Creative Director: Pascal Manry, Andrea Stillacci
Copywriter: Vincent Pedrocchi
Art Director: Xavier Beauregard
Photographer: Vincent Dixon