For many years Hohes C was showcasing mums as caretakers, who provide kids with healthy fruit juice. We thought: it’s time to change this. Let’s give care back to the mums.
So, in 2017 exactly on Mother’s Day, we released a film. The response was overwhelming. People not only watched and shared the film, but they really took action - young people tagged their moms to invite them for a healthy jog.
Celebrities and opinion leaders supported our cause, shared their own stories and helped us to reach and mobilize more than 1 million. The cause became a real hot topic, people not only participated in it but even proposed different tips and programs on how we can give care back to our mums.
This professional campaign titled '#runwithmom' was published in Hungary in May, 2017. It was created for the brand: Hohes C, by ad agency: Bold. This Film medium campaign is related to the Public Interest, NGO industry and contains 1 media asset. It was submitted over 6 years ago.
Advertising Agency: BOLD, Budapest, Hungary
Creative Directors: Peter Tordai, Eva Juhasz
Art Director: David Vass
Copywriter: Vaskova Anabela
Director: Peter Rudolf Kiss
Additional Credits: Cyd Films