A series of visuals for New Balance Hong Kong Facebook page. Team NB runners were invited to run 10 of our chosen running routes while test-wearing the New Balance running shoes. The routes cover a range of difficulty, catering to both novice and advanced runners. Each post features details of the route and comments from the runner. The feedback was encouraging, with viewers expressing being inspired to run more, both by the sharing from Team NB runners, and by the breathtaking scenes along the running routes.
This professional campaign titled 'Running Routes' was published in China in August, 2015. It was created for the brand: New Balance, by ad agency: Tomorrow Communications. This Digital medium campaign is related to the Fashion industry and contains 3 media assets. It was submitted almost 8 years ago.
Advertising Agency: Tomorrow Communications, Hong Kong
Creative Directors: Kwong Chi Kit, Hugo Yiu, Carlos Lam
Art Directors: Kwong Chi Kit, Kate Li
Copywriter: Hugo Yiu
Photographer: Kimhoo So
Production House: East Eighteen