Description
Are you a Chip Licker? This is the question that the Ruffles brand is asking Canadians to celebrate the launch of their new limited-time offers: Ruffles Spicy Garlic and Ruffles Double Crunch Korean Sweet Chili. In fact, according to a new, first-of-its-kind “Ruffles Beyond the Crunch” consumer survey, 1 in 4 Canadians are Chip Lickers, with 88% stating they do it to savour the bold seasoning. Ruffles beloved ridges are an excellent place to enjoy the bold and intense seasonings of the new flavours. So, rather than hiding away from chip licking, the Ruffles brand decided to embrace it and ask people online to celebrate their snacking secret.
This professional campaign titled 'Ruffles Chip Lickers' was published in Canada in July, 2025. It was created for the brand: Ruffles, by ad agencies: OMD, Praxis, and Rethink. This Content and Digital media campaign is related to the Confectionery, Snacks and Food industries and contains 4 media assets. It was submitted 5 months ago.
