Mountain House offers freeze-dried, no-fuss meals. Add water, and you have a hardy, flavorful, and substantial meal for any outdoor adventure you crave. Are you ready to rough it, right?

This student campaign titled 'Rough it right. ' was published in United States in December, 2023. It was created for the brand: Mountain House, by ad schools: Southern Methodist University and Temerlin Advertising Institute. This OOH Outdoor medium campaign is related to the Food, Recreation, Leisure, and Travel and Tourism industries and contains 7 media assets. It was submitted 4 months ago.


School: Southern Methodist University
Art Director: Emma Clarke
Copywriter: Emma Clarke
Professor: Mark Allen


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