ADVERTISING

Rollton

STEREOTYPES

Agency: BBDO CA

Rollton Stereotypes: Margo

Rollton Stereotypes: Professor

Rollton Stereotypes: Student

Description

Background:
Rollton – is the Legendary INSTANT noodles in Kazakhstan!
For more than two decades millions of families across country cook Rollton.

Problem:
Rollton range includes NOT only instant noodles, but excellent pasta as well!
But the habit of perceiving Rollton only as instant noodles does not allow people to take pasta seriously. Audience is full of stereotypes that Rollton pasta is the same quality as instant noodles.

Solution:
To show people how ridiculous it is to think that prejudices about Rollton are true.
To cook Rollton pasta like Rollton instant noodles and show what will happen.
Spoiler - nothing.

Results:
The first advertisement of the brand, which in a humorous manner fights not with external competitors, but with itself. We freshened up the tone of the brand by making boring and inconspicuous pasta the topic for online sharing.

This professional campaign titled 'STEREOTYPES' was published in Kazakhstan in April, 2022. It was created for the brand: Rollton, by ad agency: BBDO CA. This Film medium campaign is related to the Food industry and contains 4 media assets. It was submitted 25 days ago.

Credits

Creative Agency: BBDO CA, Almaty, Kazakhstan
Creative director: Igor Golushko
Senior copywriter: Yana Koshchuk
Copywriter Daria: Priezzheva
Senior art director: Renat Poposhev
Junior art director: Oleg Sigitov
Designer: Alina Ryspekova
CEO: Danil Maslov
CSD: Julia Yugay
Account director: Valentina Sarybaeva
Senior account manager: Ksenia Zhanokova

Production: No stars, Almaty, Kazakhstan
Director Evgeny: Gozheyshiy
Operator: Mikhail Petrenko
Owner, executive producer: Ivan Krutos
Executive producer: Daria Volgina
Line producer: Evelina Bialaja
Stylist: Dina Golubeva
Artist: Kolya Kishchuk

Post-production: Workstation
СEO: Klim Tsoi
Account manager: Nenko Tatyana

ADVERTISING

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