A collaboration between Quip and popular video game, Surgeon Simulator, brings a new mode of gameplay to life, as players step into the shoes of a dentist that treats common oral health problems. This new mode will include a variety of new patients and new missions— all relating to common dental issues. An opportunity to learn more about symptoms and treatment options will appear throughout the game.
Players see what dentists see in people’s mouths — tooth decay, gum infections, and more.
The Quip products available in-game will help players treat the variety of oral issues the patient is diagnosed with.
Description
Brushing too hard, not long enough or twice a day, not flossing or replacing your brush, and skipping the dentist are often ignored issues that can leave a lasting impact on your oral health. Quip products cater to the modern lifestyle and bridge the gap between you and your dentist. This digital activation in the popular video game, Surgeon Simulator, allows players to virtually put themselves in their dentist's shoes to promote proper oral hygiene.
This student campaign titled 'Role Reversal' was published in United States in May, 2025. It was created for the brand: Quip, by ad school: S.I. Newhouse School of Public Communications. This Digital and Experiential media campaign is related to the Electronics, Technology, Gaming, and Health industries and contains 3 media assets. It was submitted 27 days ago by Renée Kurie of S.I. Newhouse School of Public Communications.
Credits
School: S.I. Newhouse School of Public Communications
Art Director: Renée Kurie
Copywriter: Renée Kurie
Instructor: Mel White
