Description
To show that Mundo Livre FM is part of the city’s everyday life, we recreated iconic rock album covers using elements from Curitiba.
Classics like Nevermind, The Dark Side of the Moon, and Yellow Submarine were reinterpreted through local symbols, such as the capybara and the Bondinho da Leitura, turning global references into everyday scenes from the city.
The campaign reinforces that when a radio station lives in your world, even the greatest classics start happening within it.
This professional campaign titled 'ROCK RADIO MADE IN CURITIBA' was published in Brazil in April, 2026. It was created for the brand: Mundo Livre FM, by ad agency: Bronx. This Print medium campaign is related to the Media and Music industries and contains 3 media assets. It was submitted about 14 hours ago by We are the anywhere agency.: Bronx of Bronx Communication.
Credits
Advertising Agency: Bronx, Curitiba, PR
Production Company: Mundo Livre FM, BR
Creative Direction: Alexandre Poloni Silveira
Art Director: Lucas Caixeta
Copywriter: Victor Amorim / Fabiano Teixeira
Account Manager: Paula Ciniello / Valesca Gomes
