We wanted to boil down the fundamental proposition of Crime Stoppers in the simplest most compelling way — if you witness a crime and report it, you retain your anonymity. This campaign strives to remind people of that simple truth.
This professional campaign titled 'Rob, Drug, Buy' was published in Canada in February, 2013. It was created for the brand: Crime Stoppers, by ad agency: DDB. This Print medium campaign is related to the Public Interest, NGO industry and contains 3 media assets. It was submitted almost 10 years ago.
Advertising Agency: DDB, Toronto, Canada
Creative Director: Todd Mackie, Denise Rossetto
Copywriter: Alan Topol
Art Director: Pete Ross
Account Supervisors: Rico Tudico, Carly Sutherland
Strategy: Lisa Hart
Photographer: Frank Hoedl