Description
The Finns are chasing achievements all the time, also on their spare time and even on holiday. We only need to show that entertainment would really help Finns to relax. We launched the slogan with a film, a radio spot and full-page print ads. Then we asked people to tell about their achievements on the internet so that they can get over them and start to relax.
This professional campaign titled 'River, Plough, Wood, Lawn' was published in Finland in November, 2010. It was created for the brand: Nelonen, by ad agency: 358. This Print medium campaign is related to the Media industry and contains 4 media assets. It was submitted almost 13 years ago.
Credits
Advertising Agency: 358, Finland
Creative Director: Ale Lauraéus
Copywriter: Taro Korhonen
Graphic designer: Mark Nurmi
Agency producer: Roosa Rudkiewitcz
Account Manager: Milla Kokko
Photographer: Pekka Mustonen
