Rivals at the game, Casamigos at the Bar
Description
Casamigos, the award-winning tequila brand, begins its FIFA World Cup 2026™ moment with Gabrielle Union and Keegan-Michael Key, embracing a simple belief for the tournament: “Rivals at the game, Casamigos at the Bar.” The brand also introduces its new Casamigos pre-mixed margaritas in Classic Lime and Spicy, ready to be enjoyed.
The brand tapped Union and Key to go head-to-head as official Casamigos hosts for the FIFA World Cup 2026™ backing Team Classic and Team Spicy. Their playfully competitive dynamic captures the essence of global soccer fandom, showing fans that even the most passionate rivalries can be settled over a Casamigos margarita. Throughout the campaign, Union and Key bring their natural chemistry and quick wit to show fútbol fans around the world that even the most spirited rivals can come together at the bar after the final whistle.
"Bringing people together has defined Casamigos from day one — it’s right there in our name, amigos,” said Roderick Blaylock, Vice President of Marketing, Casamigos. “As a sports fan, I’ve seen how moments like the FIFA World Cup 2026™ unite people in a way few things can. It’s a global stage fueled by passion, rivalry and pride. From tequila poured in stadiums to our pre-mixed margaritas enjoyed at home, we’re making it easy for fans to be fully present, raise a glass and celebrate the connections that live beyond the 90 minutes, no matter which team they’re backing."
“I grew up playing soccer, so I know firsthand how much passion the game brings out,” said Gabrielle Union. “I’m Team Spicy all the way — I love a little heat. But what makes the game special is how it brings people together, no matter which side you’re on. I love a friendly rivalry, especially when it ends with everyone clinking glasses.”
“I’ve been watching the FIFA World Cup™ for decades. As a super-fan, I’m always on the edge of my seat. I love the history of the sport, the skills of the players, and of course, the classic rivalries,” added Key. “I am proud to be part of Team Classic. A classic Casamigos margarita is the perfect game-time choice. As far as I’m concerned; the excitement of the game is all the spice I need.”
This professional campaign titled 'Rivals at the game, Casamigos at the Bar' was published in United States in April, 2026. It was created for the brand: Casamigos, . This Film medium campaign is related to the Alcoholic Drinks industry and contains 2 media assets. It was submitted 7 minutes ago.
