Description
Ritual Revival is a captivating design campaign aimed at bringing new life and modernity to age-old traditions and rituals. Embracing the richness of cultural heritage and the need for contemporary relevance, this campaign seeks to reinvent rituals to resonate with today's fast-paced world. By infusing innovation, technology, and fresh perspectives, Ritual Revival aims to reignite interest and engage a diverse audience in rediscovering the beauty and meaning behind timeless practices.
Through innovative design concepts, Ritual Revival offers a refreshing approach to traditions, breaking away from the shackles of convention and introducing elements of surprise and delight. The campaign advocates for the preservation of revered rituals while seamlessly blending them with modern aesthetics, functionality, and sustainability.
This professional campaign titled 'Ritual Revival' was published in Egypt and Saudi Arabia in October, 2023. It was created for the brand: Tethkar, by ad agency: Osolutions. This Design, Digital, and Print media campaign is related to the Household Products industry and contains 3 media assets. It was submitted over 1 year ago by Head Of Design: Mohamed El Mahdy of Osolutions.
Credits
Graphic Designer: Kirolse Nazeh
Art Director: Mohamed El Mahdy
Creative Copywriter: Ahmed Gamal
Account Manager : Aya Tarek
