IKEA wants to make everyday life better for the many people. Their simple, accessible home furnishing solutions have been in and out of homes all across the globe. Much like how GDPR will now simplify our lives on the internet, IKEA has been aiming to simplify them offline. That’s why IKEA chose to celebrate the implementation of GDPR, recognizing the same simplification that’s part of their own DNA. The celebration was a post that highlighted IKEA’s own expertise of designing privacy in real life – with the room divider RISÖR – and a headline that applauds accessible integrity. Online, yes! But offline as well.
This professional campaign titled 'RISÖR' was published in Sweden in May, 2018. It was created for the brand: IKEA, by ad agency: Acne. This Print medium campaign is related to the House, Garden industry and contains 1 media asset. It was submitted almost 5 years ago.
Advertising Agency: Acne / IKEA Creative Hub, Stockholm, Sweden
Executive Creative Director: Johan Bello
Creative Director, IKEA Creative Hub: Morten Kjaer
Senior Art Director: Tiago Pinho
Creatives: Isaac Bonnier, Joel Lindblad
Account Director, ACNE: Lovisa Friman Bendz
Assignor, IKEA: Jovana Basrak Keric
Strategic Planner, IKEA Creative Hub: Kim Saxberg
Assignment Leader, IKEA Creative Hub: Louice Alvarsson