Description
Experiential: At popular esport gaming tournaments (ie. League of Legends) there will be a "RISE Recharge Station" installment. Within this station, there will be an adult sized jungle gym and trampoline park that the gamers and audience can use between tournament rounds or whenever they please. RISE will be served as a free refreshment, which would energize those who drink it. The energy they get from drinking RISE coffee will further compel them to play in the recharge station. Digital: Within the video game FIFA 19, there is an overwhelming issue with the athletes not having enough stamina throughout the game. The "RISE boost" is a feature within the game that solves this issue. With the boost, gamers can click on it and apply it to the athletes on their team when they start to slow down during the game. The boost will increase their energy and speed for the duration of the game. The boost is a limited time offer that is automatically applied through FIFA.
This student campaign titled 'RISE Recharge' was published in United States in December, 2019. It was created for the brand: RISE Nitro Cold Brew, by ad school: S.I. Newhouse School of Public Communications. This Experiential medium campaign is related to the Soft Drinks industry and contains 5 media assets. It was submitted over 4 years ago by Student: Maia Baptista of Syracuse University, The Newhouse School.
Credits
Advertising School: Syracuse University, The Newhouse School, Syracuse, United States of America
