Ripe - Expiring Waste


We've created a smart label that detects the food aging process and informs consumers of its lifespan through four different colors. Consumers can prevent food waste thanks to a more visible label, and stores can reduce waste by assigning different discounts to products depending on which color the label is at. With an existing packaging material, that uses color-changing plastics. These color-changing plastics can monitor the content in real-time. We designed a chromogenic plastic, a unique material that changes its optical properties in response to an external stimulus.

This student campaign titled 'Ripe - Expiring Waste' was published in United States in September, 2019. It was created for the brand: Publix, . This Integrated medium campaign is related to the Food industry and contains 5 media assets. It was submitted over 4 years ago by Art Direction Student: Sofia Coelho of Miami Ad School.


Advertising School: miami ad school, miami, United States of America
Art Director: Valentina Orjuela
Copywriter: Patricia Arguelles
Art Director: Sofia Coelho


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