Riding Thrones

Agency: Guild26

Riding Thrones


Taking place against some of the series’ most memorable backdrops, Holder and his subject Red Bull BMX rider Senad Grosic, create a stark contrast between the real world action of BMX and the fictional world of Game of Thrones’ Westeros.

Riding Thrones is a classic multi-platform/transmedia project. The conception and development of the project specifically catered to the idea of creating “entry points” for viewers to enter the unique take on Game of Thrones. A mini-doc, educational behind the scenes, a touring IRL photo/fine art gallery, brand partnership collaborations, a digital scavenger hunt, newsletter, and of course a charitable cause component created an intricate web of sharable content so big that viewers could get immersed for hours.

This professional campaign titled 'Riding Thrones' was published in Ireland and United States in March, 2023. It was created for the brand: RedBull, by ad agency: Guild26. This Content, Digital, and Experiential media campaign is related to the Sports and TV and Streaming Promos industries and contains 11 media assets. It was submitted 7 months ago by Storyverse Architect: Jonny Zeller of Champage & Gyoza.


CLIENT: Red Bull, f-stop Gear
AGENCY: Guild26
CREATOR: Lorenz Holder
PRODUCER: Tim Frazier, Chris Garrison
DIRECTOR: Jonny Zeller
PHOTOGRAPHY: Lorenz Holder
COLLABORATIONS: Capture One, Canon, Cooph


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