The brief identified the target as young Millennials that love to play games and eat some candies while doing that. The campaign shows that Maynards has the perfect variety of candies to make the most out of your gaming experience and that If you are brave enough for its flavours, Maynards has the right candies to take along with you in any journey.
This student campaign titled 'Ride, Spellcaster, Excalibur, Save the Candy' was published in Canada in July, 2018. It was created for the brand: Maynards, by ad school: Seneca College. This Print medium campaign is related to the Confectionery, Snacks industry and contains 4 media assets. It was submitted over 5 years ago.
Advertising Agency: Seneca College, Toronto, Canada
Art Director: Carlos Eduardo de Castro Veras