Rewriting the Book on Home Internet

Agency: Madwell


Who hasn't felt that punch in the gut every time they go through their cable internet bill? Not only is it frustratingly complicated, but it’s also hard to keep track of miscellaneous charges and the price sometimes changing after a year. It’s time for things to change.

Verizon is rewriting the book on home internet—literally—with a new campaign from agency Madwell. Madwell’s latest campaign for Verizon positions Verizon Home Internet as a welcomed choice for consumers who were not aware there was a better option out there and want fast and reliable internet without the surprises.

Verizon is offering the service as low as $25 a month with no annual contracts, no hidden fees, no equipment charges or data caps. And the price is guaranteed for at least two years. The campaign aims to drive awareness of and demand for the service.

“We discovered that consumers are hesitant to switch providers due to the time and effort required,” says Mau Galvan, creative director at Madwell, “and that there is also a perceived lack of choice, which further hinders switching, so we wanted to make clear that there is a choice. Because at the end you can try to endure living with your current internet provider, or you can switch to Verizon Home Internet and be happy.”

The agency’s newest work features amusing, completely fictional and dramatized book reviews based on the emotional pulls of dealing with the complications of one’s cable bill. The series includes three book genres: educational, thriller and romantic novel.

This professional campaign titled 'Rewriting the Book on Home Internet' was published in United States in October, 2022. It was created for the brand: Verizon, by ad agency: Madwell. This Film and Integrated media campaign is related to the Electronics, Technology industry and contains 3 media assets. It was submitted over 1 year ago.


Creative Agency: Madwell
CCO and Co-Founder: Chris Sojka
Creative Director: Mau Galvan
ACD: Jessica Auville
Senior Designer: Anna Lindell
Senior Copywriter: Jake Wilhelmsen
Designer: Sara Jabbroni

VP Client Services: Gabriela Benitez
Account Director: Keisy Bisono
Account Supervisor: Kristen Paterno

VP Production: Klodet Torosian
Group Production Director: Brigid McEntree
Senior Creative Producer: Meg de Recat

Senior Strategist: JP Summers

Client: Verizon
SVP, Chief Creative Officer: Andrew McKechnie
Executive Director, Creative Marketing: Ricardo Aspiazu
Director, Creative Marketing: James Hogan
Senior Manager, Creative Marketing: Greg Sacharoff
Manager, Creative Marketing: Taylor Schulte
Creative Marketing Consultant: Sophie Saguil
Senior Manager, Broadcast Production: Brendan O’Malley
Manager, Broadcast Production: Pam Piscatelli

Production Vendor: Carbon VFX
ECD: Liam Chapple
EP: Nick Haynes
Producer: Caroline Goujard
Lead: Frank Grecco
CG: Tyler Heacox
CG: Patrick Arrington
CG: Dale Hyder
Design: Momo Zhao
Flame: Joe Scaglione
Flame: John Price


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