Film - The given name
Description
Pilot, through the metaphor of changing the first name and through its signature "Write your world", invites everyone to regain power over their lives, to realize their selves and push their convictions to the limit.
With "The given name" film, which illustrates this brand platform for the first time, Pilot gives us the power to erase and rewrite our own history. A feat made possible by the wide range of PILOT pens, including the legendary Pilot FriXion erasable pen, one of the brand's emblematic innovations.
This professional campaign titled 'Rewrite your World' was published in France, Germany, and United Kingdom in October, 2023. It was created for the brand: Pilot, by ad agency: Dentsu Creative France. This Digital and Film media campaign is related to the Personal Accessories industry and contains 1 media asset. It was submitted about 1 month ago by Dentsu Creative France.
Credits
Brand: PILOT PEN
Brand & Digital Manager: Julien Barabant
Brand Communication Coordinator: Cécile Poirot-Crouvezier
Agency: DENTSU CREATIVE
General Manager: Nathaël Duboc
Executive Creative Director & Deputy General Manager: Sébastien Zanini
Senior Artistic Director: Rudy Bamberg
Senior Copywriter: Marc Sinègre
Deputy General Manager: Amélie Ozouf
Chief Strategy Officer: Alexandra Servant-Rony
Strategist: Samuel Pain
Business Director: Olivia Pioch
Account Director: Adeline Benatier
Production directors: Anthony Raton / Nicolas Blusson
Production : KUEST
Director: Nathalie de Lopez and Paul Mignot (VERSE)
Executive producer: Emmanuel G. Cuesta
Director of photography: Jacques Ballard AFC @Kinou
Editing: Nathalie Safir
Color grading: Thomas Canu
Music: Polerik Rouvière
Mix: Au revoir ma belle
Production Director: Clément Furic
3D: Digital District
Compositing and editing: Maxime Leturcq
