Description
The campaign was launched in a context where recent advances in artificial intelligence (AI) from machine learning and deep learning have raised concerns in the public dialogue, such as the future of jobs, copyright, to its impact on criminal practices. However, there are still issues that need to be addressed and require an interdisciplinary and intersectional dimension, such as misinformation, racism, discrimination and hate speech in the daily use of technologies, communication platforms and simplified AI, which is used daily in workplaces, schools, and homes, such as virtual assistants and internet search engines.
The initiative exposes different types of discrimination, such as persistent racism and racial bias in a country where 80% of the population is dark-skinned. The documentary proposes an exercise that recorded the multimedia experience of different public figures who resorted to the world's most widely used image search engine and were confronted with the results of concepts such as happy man, beautiful woman, successful woman, and poverty, among others.
The activity was part of the second UNESCO Global Forum against Racism and Discrimination, hosted by Mexico at the end of November 2022. The multimedia experience and installation were created by advertising creative Manuel Vega and his team from the communication agency Bombay, directed by filmmaker Mario Sandoval, and with photography and camera by Edgar Bahena.
This professional campaign titled 'Revolution vs. the algorithm' was published in Mexico in February, 2023. It was created for the brands: RACISMOMX and UNESCO, by ad agency: Bombay. This Integrated medium campaign is related to the Public Interest industry and contains 1 media asset. It was submitted about 1 year ago.
