Virgin Active


Agency: Lab81


An authentic revolution in city training. A Total-Body approach with high technology, energy and involvement, Programmed to enhance the body by simultaneously stimulating the muscles and the mind. A Fit-Fusion philosophy at kilometer 0: in the center of Milan, with the pay-per-train app, At rhythm of sound vibrations, light effects and inspirational videos. A new Cycling Community led by a Master Coach of international experience, Real heroes and motifs of Deep Training. Central figures of a new wave of sport based on advanced performance And the absolute balance between intensity, quality and emotion. Welcome to the age of the ENTERTRAINING!

This professional campaign titled 'Revolution' was published in Italy in September, 2017. It was created for the brand: Virgin Active, by ad agency: Lab81. This Film medium campaign is related to the Recreation, Leisure industry and contains 1 media asset. It was submitted over 6 years ago.


Advertising Agency: Lab81
Art Director: Valentino Bedini
Photographer: Diego Pacenti


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