“Reverse” is a short film that tells the story of a young daughter and the many challenges she faces on her journey to motherhood. Despite good parenting, good education, and a good job, surviving giving birth is far from a given.
Merck for Mothers, believes no woman should have to give up life to give life. 60% of all maternal deaths in the U.S. are preventable. Let's turn outrage into action and make maternal mortality a thing of the past.

This professional campaign titled 'Reverse' was published in United States in October, 2018. It was created for the brand: Merck for Mothers, by ad agency: Matter Unlimited. This Film medium campaign is related to the Public Interest industry and contains 1 media asset. It was submitted over 5 years ago.


Advertising Agency: Matter Unlimited, USA
Executive Creative Director: Jared Elms
Creative Director: Shabazz Larkin
CEO: Rob Holzer
Managing Director: Alexandra Gordon
Strategy Director: Aina Abiodun
Account Director: Michael Lebakken
Project Manager: Alison Kidd
Director: Spencer Creigh
Executive Producer: Jerad Anderson
Producers: Ryan Topham, Rich Salamone
DoP: Dustin Lane
Composer: Dustin O'Halloran
Production Company: WhiteList Collective

The Magdalen House


Sign up for our newsletter

Don't miss out. Receive our free weekly newsletter to learn about the best creative work from all around the globe. We're keeping your email safe and confidential.