“Reverse” is a short film that tells the story of a young daughter and the many challenges she faces on her journey to motherhood. Despite good parenting, good education, and a good job, surviving giving birth is far from a given.
Merck for Mothers, believes no woman should have to give up life to give life. 60% of all maternal deaths in the U.S. are preventable. Let's turn outrage into action and make maternal mortality a thing of the past.

This professional campaign titled 'Reverse' was published in United States in October, 2018. It was created for the brand: Merck for Mothers, by ad agency: Matter Unlimited. This Film medium campaign is related to the Public Interest, NGO industry and contains 1 media asset. It was submitted about 4 years ago.


Advertising Agency: Matter Unlimited, USA
Executive Creative Director: Jared Elms
Creative Director: Shabazz Larkin
CEO: Rob Holzer
Managing Director: Alexandra Gordon
Strategy Director: Aina Abiodun
Account Director: Michael Lebakken
Project Manager: Alison Kidd
Director: Spencer Creigh
Executive Producer: Jerad Anderson
Producers: Ryan Topham, Rich Salamone
DoP: Dustin Lane
Composer: Dustin O'Halloran
Production Company: WhiteList Collective

The Magdalen House


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