John Hancock Retirement was looking for a way to reach a younger demographic. As luck would have it, Major League Baseball legend, David “Big Papi” Ortiz, was retiring. So, we created “The Retirement Rookie,” a video series that lived on social channels where David Ortiz asked his legion of fans how he should spend his time now that he was retired.
This professional campaign titled 'Retirement Rookie' was published in United States in March, 2017. It was created for the brand: John Hancock, by ad agency: Hill Holliday. This Content medium campaign is related to the Professional Services industry and contains 1 media asset. It was submitted over 4 years ago.
Advertising Agency: Hill Holliday, Boston, USA