Rest Less

Under Armour has launched “Rest Less”, its latest sportswear campaign and the brand’s boldest expression of UA sportswear to date, starring footballers Ferran Torres, Fermín López and Ollie Watkins alongside actor and comedian Nick Mohammed, artist Riles, and social creator Sharky.

MOX introduces Hotel Armouré, a five-star resort welcoming iconic athletes for some chaos-infused R&R during their off-season. A space for recovery built for obsessives who check-in, but never truly switch off. When the world’s most restless players check in, no one has time to check out.

The Under Armour Rest Less FW26 collection is woven into every part of Hotel Armouré. Lightweight. Versatile. A collection built for a restless summer.

The Hotel Manager, played by the affable Nick Mohammed, welcomes a host of guests who each arrive with major baggage, and before you know it things quickly descend into chaos, and relaxation doesn’t stand a chance. The only thing guaranteed is hotel staff breaking a sweat.

The campaign begins on 16 July with a fictional out-of-home banner flying above a beach, teasing the arrival of Hotel Armouré. Short films of hotel staff frantically preparing for the summer follow, before leaked footage reveals Ollie Watkins practising his golf swing in a hotel robe when he thinks no one's watching. The story unfolds through episodic content: dramatic early arrivals, iced swimming pools, golf ball collisions. At the end of a restless off-season, the hotel returns to peace as its special guests say their goodbyes.