Like last year, Renault has taken up the cause to toot the horn for the European Week of Courtesy on the Road. And the most courteous act we can do on the road is to give way to others. Like giving up a parking spot. This is literally what Renault is doing – giving up its place in the press. The brand has given up a full page ad in Belgian daily newspapers to VW Golf and to Nissan Juke.
This professional campaign titled 'Renault Courtesy Ad' was published in Belgium in March, 2013. It was created for the brand: Renault, by ad agency: Publicis. This Print medium campaign is related to the Automotive industry and contains 2 media assets. It was submitted about 9 years ago.
Advertising Agency: Publicis, Brussels, Belgium
Creative Director: Paul Servaes
Art Director: Alain Janssens
Copywriter: Eric Piette
Account Director: Francis Lippens