Instituto Maria da Penha

Renata, Marcela, Lais

Agency: Africa


Inspired by the artistic project “Imagética” from the photographer Rogério Mesquita, the campaign illustrates one of the most painful aspects of violence against women: silence.

This professional campaign titled 'Renata, Marcela, Lais' was published in Brazil in August, 2014. It was created for the brand: Instituto Maria da Penha, by ad agency: Africa. This Film medium campaign is related to the Public Interest industry and contains 3 media assets. It was submitted over 9 years ago.


Advertising Agency: Africa, Sao Paulo, Brazil
Executive Creative Director: Sergio Gordilho
Creative Directors: Andrea Siqueira, Jeferson Rocha
Art Director: André Batista
Copywriter: Thomás Davini
Director: Rogério Mesquita
Photographer: Rogério Mesquita
Audio: TDL Music


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