The UNREAL Guilt-O-Meter allows users to see how much guilt they "should feel" for eating any candy of their choosing.
Users will scan the candy bar of their choosing
This example is a Reeses Peanut Butter Cup
A candy like Reeses would have high guilt levels due to lots of sugar and additives. The guilt levels are meant to be playful.
The next example would be scanning for an UNREAL Chocolate Peanut Butter Cup.
As you can see, UNREAL would have very low guilt levels because of its simple and less sugary ingredients.
Description
UNREAL Chocolate allows you to enjoy the candy the way you did as a kid, without all the extra sugar and bad additives.
This student campaign titled 'Relive Childhood...' was published in United States in December, 2024. It was created for the brand: unReal, by ad school: S.I. Newhouse School of Public Communications. This Digital and Print media campaign is related to the Confectionery, Snacks industry and contains 9 media assets. It was submitted 4 months ago by Hannah Weiner of S.I Newhouse School of Communications.
Credits
Advertising School: S.I. Newhouse School of Public Communications
Copywriter: Hannah Weiner
Instructor: Mel White
