Description
Project Description for "رغيفي" Brand I had the pleasure of designing the Logo & packaging for "رغيفي" , a contemporary Egyptian sandwich brand that brings the timeless flavors of hawawshi and kofta into a modern, nostalgic experience. Inspired by retro aesthetics and infused with the warmth of old Cairo, the design pays homage to the traditional taste of "أكل جدتي" while appealing to today’s dynamic food culture. The color palette draws from vintage textures and classic Egyptian street food imagery, creating an emotional connection with those who cherish authentic flavors and missed memories. Clean typography, subtle iconography, and a tactile finish enhance readability and brand authenticity, making every sandwich feel both familiar and fresh. This packaging was crafted to elevate the "رغيفي" brand identity—celebrating heritage, flavor, and storytelling through design. It has been featured on Packaging of the World, Ads of the World, and Design Rush, honoring its unique blend of
This professional campaign titled 'REGHEEFY | Logo & Packaging Design' was published in Egypt in April, 2025. It was created for the brand: REGHEEFY, by ad agency: MUSTAFA Creative Studio. This Design, Digital, and Print media campaign is related to the Food industry and contains 22 media assets. It was submitted 6 months ago by Art Director: MUSTAFA ABDELNABI of MUSTAFA CREATIVE STUDIO.
Credits
Advertising Agency: Mustafa Creative Studio
Brand: REGHEEFY
Art Director: MUSTAFA ABDELNABI
Designed by : MUSTAFA ABDELNABI
