Understanding how the Internet works can be confusing. As consumers’ lives become more optimized and efficient, they rely on connectivity more and more. The challenge is, some Internet providers use broad terms when talking about their network to appeal to consumers, yet don’t deliver an experience they deserve.
With this in mind, Comcast released “Comcast Presents: Redefining Connectivity,” a social-first content series utilizing music as a metaphor to help illustrate Comcast’s network through commonly used (but not always understood) terms: Latency, Reliability, and Speed. In three thirty-second videos, viewers meet a pianist who performs remixed classical songs to highlight the important elements of a seamless performance – for both a musician and a network.
Aimed to educate viewers in an entertaining way, this series spotlights how both the Internet and the pianist require performances in real-time, with zero disruptions, and need fast speeds to create truly enjoyable experiences.
“Comcast Presents: Redefining Connectivity” can be found across the brand’s social channels. You can view the videos here: Reliability, Speed and Latency. I’ve provided more details regarding the metaphors for each video below if helpful. Stills and credit list are attached below.
This campaign was led by Comcast’s agency partner, VaynerMedia, with production managed by Eva Nosidam Productions. Media efforts across social channels were also led by VaynerMedia.
This professional campaign titled 'Redefining Connectivity' was published in United States in September, 2023. It was created for the brand: Comcast, by ad agency: VaynerMedia. This Film medium campaign is related to the Electronics, Technology industry and contains 3 media assets. It was submitted 2 months ago.
Agency: VaynerMedia New York
Campaign: “Redefining Connectivity”
Production/Post-production: Eva Nosidam
Music Vendor: JSM Music
Associate VP, Digital & Social Tiffany Wilson
Senior Social Media Manager Nia Scott
VP, Integrated Business Lead: Kristie Matfus
Account Director: Caroline Leonard
Executive Creative Director: Mike Pierantozzi
Creative Director: Danny Mota
Senior Producer: Jesse Hughes
Project Manager: Emily Oshins
Chief Production Officer: Maya Brewster-Dorian
Executive Producer: Steven Kostyo
Director: Nema Vand
Director of Photography Nick Taylor
Line Producer: Rainer Hunt
Executive Producer: Laura Shea
Post Producer: Alexandra Bueno
Editor: Laura Hoffenberg
Assistant Editor: Sydney Cannuscio
Colorist: Elias Nousiopoulos
Audio Engineer: TJ Dumser
VFX Artist: Marc Tschudi
Chief Creative Officer/Co-Composer: Joel Simon
Executive Producer: Jeff Fiorello
Senior Producer: Norm Felker
Senior Producer: Andrew Manning
Producer: Sharon Cha
Co-Arranger: Becca Riter
Co-Arranger: Jason Krebs
Co-Arranger: Nathan Kil
Co-Arranger: Seamus Kilmartin