This ad was on the cover of the local newspapers in the City of Karlstad, it was also made as a spread. We used letters from well known, mainly, swedish newspapers logos. The bodycopy is about that newspapers can be recycled up to six times and speculates in a newspapers reincarnation. ”Not to scare you but this newspaper could have been a xxxxxxxn in an earlier life.
This professional campaign titled 'Recycled ad' was published on October 01, 2007. This Print medium campaign is related to the Public Interest, NGO industry and contains 1 media asset. It was submitted almost 16 years ago.
Advertising Agency: Spenat, Karlstad, Sweden
Art Director: Andreas Österlund
Copywriter / Account director: Mats Åstrand
Final art: Helena Johansson